“There is a driving force more powerful than steam, electricity and atomic energy: the will.” Albert Einstein

This Project, whose title takes its inspiration from the famous scientific formula, is directed at all European institutions, organisations and sectors involved in creativity, science, research, innovation, technology, tourism and communications, and, of course, with European society as a whole. It offers a framework for the participation of all citizens of the EU committed to constructing and promoting the Knowledge Society in a world that is intercultural, caring, democratic and environmentally friendly.

The project develops a metaphor for the racial, cultural and idiomatic nature of our conflictive society, because it is not identity but rather our “otherness” that distinguishes us, that makes us recognisable to one another. We are moved to get to know the other within ourselves, to relate to each other in a creative and reciprocally revealing way. It is a homage to cultural diversity, to thought, the unstoppable desire of the human species to tell stories, to create ideas, to dream... by communicating with one another and by sharing.

Europe is a group of cities, a pedestrian continent without frontiers or artificial obstacles where each street, each town, forms part of a Great Metropolis that we could call Citizens’ Europe. An accumulation of cultural riches... And this accumulation builds up ideologies, customs, ways of living, of thinking, of creating and innovating, of eating... in a common space of shared values and a drive towards technological innovation and creativity.

ICT allows us to open doors and windows into Europe and the world, to enter in the everyday of others, to share experiences, dreams and ideals, to experience living in all cities at once.

B] Second phase. This second phase has been developed within the framework of the Spanish Presidency of the EU. The main objectives of this phase are the Drive towards a “European Digital Space” and the Knowledge Society involving the collaboration and participation of all society.






Various areas have been developed:

It offers the opportunity to disseminate all Spanish and European initiatives that might be broadcast through TV, the internet, mobile telephones and viewed on public screens, at work, while we’re moving, at home etc. As well as initiatives from collaborating institutions, it will offer an ideas laboratory, emcLab, which will promote the involvement of artists, scientists and European collectives.

The contents are foreseen to reflect a wide range of expression – artistic, culturals, scientific, promotional etc. – and will also offer a space for citizen´s participation and the diffusion of the European knowledge, of projects and innovative proposals.

The main themes will include:

Spain and its Presidency of the EU. In terms of our major values we aim to highlight the attitudes and efforts of a society committed to optimising excellence by placing Spain’s Art, Science and Digital Culture at the vanguard of innovative initiatives. It will help to maximise the visibility of the Programme of the Presidency.

The European Union and its 27 member states will be involved and protagonists in an event that will have repercussions at a global level and will be able to demonstrate and promote the most important aspects of its diverse European cultures.

European Citizenship and the Construction of Europe. To deepen the concept of European Citizenship driven by the flow of information and communication between all sectors of society. Representation of a common democratic space with shared values and ideas, without internal borders, metropolitan and digital, caring with equal opportunities for all those that contribute to the development of a knowledge society and digital culture where art, science, technology and innovation merge.

The city as a setting. The most innovative and relevant cultural activities and scientific and technological initiatives will be shown in the different participating cities. Interactive public spaces will be developed.

Framework for reflection. Organisation of activities and meetings among different European sectors. II European Conference “Strategies for the development of a European Digital Space.

Cultural and Scientific Networks and Infrastructures. Interconnection between crosscutting and collaborative networks that will strengthen the development of infrastructures for artistic, cultural, scientific, innovative, technological, corporative, social and institutional activities. As a means of representation and visibility for the Europe of Knowledge: the European Network of Public Screens in the 27 countries of the European Union. It is foreseen that there will be the opportunity to maintain this network which will help to share information and knowledge directly among institutions, organisations and society.

European Global Network: Art, Science, Innovation and Digital Culture. Nexus for communication and involvement between networks and citizens.

The screens. As well as the format for all the foreseen programme, the screens will represent windows for all Europeans to see one another other and communicate in real time. We will be able to experience the sensation of being within all the participating cities at once. It is a single space called Europe.

Programming and Promotion of cultural and artistic events and the dissemination of science. Calls. Various forms of creativity, science and technological innovation will be developed. It will involve the promotion of collaborations between different EU countries, especially the most innovative initiatives for dissemination and promotion.

Screen work in progress. Development of live digital work among artists and other European groups.

“Europe in your eyes” Call. Project involving all Europeans through video cameras, photos and mobiles for the creation of a visual large-scale database of our cities’ souls. It will demonstrate the evolution of our most precious places. We will be able to construct a Wikipedia of images.

Network of Creative Cities. Enhanced reality and videogames within the process of inclusion and education, culture and creative activity.

Other Activities. A proposal for institutions and collaborating organisations.

This Project is for everybody and by everybody. The institutions and organisations interested in collaborating will find various opportunities for achieving the benefits they hope for.

In particular:

International Prestige and Profile. This project, part of the activities under the framework of the Spanish Presidency of the EU, offers visibility for the 27 countries of the EU with a potential of 500 million viewers within Europe as well as others throughout the world (ICT is not respecter of physical boundaries). To have one’s name or brand associated with a event that is directly related to creativity, science, innovation and digital culture as part of the development of the European Society of Knowledge.

Promotions. All sponsors and collaborating organisations and institutions will be displayed.

Publicity. In all activities and promotional material, insertion of logos etc.

Return of benefits and profits to sponsors and collaborators. As well as all the opportunities that offered to participants in this project, any suggestions and specific needs of sponsors and collaborators will be taken into account in order to optimise institutional and financial returns and benefits.